About ICBC
Find a location


Steve Crombie - Vice President, Communications and Marketing

Steve Crombie

Steve is responsible for the corporate communications and marketing functions including media relations, government relations, stakeholder engagement, employee communications, customer relations, advertising and marketing. His focus is on providing public awareness, trust and confidence in ICBC.

His extensive experience in communications includes more than 25 years in public affairs, government relations, community consultation, media relations and issues management in the private and public sectors. He most recently served as vice president of communications (transportation division) with SNC-Lavalin Inc., where he was responsible for the public consultation and communications programs for the construction of the Canada Line rapid transit project. Steve also held communications leadership roles with a major Canadian forest products company, Vancouver International Airport Authority, University of British Columbia and progressively senior roles in major media outlets across Canada.

Steve’s accomplishments have been recognized by local, national and international awards, including an IABC Gold Quill award for International Business Issues. He has volunteered as a member and director for many community and industry-based associations. He is a past chair of the Jack Webster Foundation and Langara College’s journalism program advisory committee, and continues to serve as a member on these boards.