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ICBC to launch organ donation pilot program

​February 23, 2016

 

ICBC is launching a pilot program on March 1st, in partnership with BC Transplant, to help increase the number of people who register their decision on organ donation.

Fifty per cent of British Columbians believe they have registered a decision on organ donation but, in fact, only 20 per cent have. For this reason, ICBC employees at participating driver licensing offices will be encouraging customers to register their decision and share educational information if asked.

“More than 500 people are desperately waiting for organ donation in B.C.,” said, Todd Stone, Minister of Transportation and Infrastructure. “Given that, the government of British Columbia is in full support of this new pilot and partnership between ICBC and BC Transplant. We believe it can make a real difference.”

“We know that an overwhelming number of our customers support organ donation so we’re pleased to get behind this important cause and make it easier for our customers to register their decision,” said Mark Blucher, ICBC’s president and CEO.

ICBC will launch the pilot at four driver licensing offices in B.C. from March to May. The four locations participating in the pilot are the North Vancouver, Abbotsford, Kelowna and Royal Centre driver licensing offices.  

After the pilot is completed, ICBC will analyze the effectiveness of the pilot before considering future options.

A decal on your driver’s licence is no longer enough to ensure you’re registered as an organ donor. Register your decision online with BC Transplant or call 1-800-663-6189.

Media contact:
Lindsay Olsen
604-982-4759