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ICBC and police team up for annual summer campaign

CounterAttack roadchecks begin July 1st

June 29, 2016


 

Summer can be a deadly time on B.C. roads, with 46 per cent of impaired driving-related deaths occurring between June and September. That's why ICBC and police are stepping up awareness activities and CounterAttack roadchecks across the province starting this long weekend.

With increased traffic and vacation plans that could involve alcohol, ICBC is urging everyone to plan ahead to travel safely. Police will be looking for impaired drivers at CounterAttack roadchecks throughout B.C.

While much progress has been made, impaired driving remains the leading cause of criminal death in Canada and in the top three contributing factors for fatal crashes in B.C. With so many options to get home safely, there's no excuse to drive impaired – arrange a designated driver, call a taxi or take transit.

ICBC supports CounterAttack with funding for enhanced police enforcement and two education campaigns each year. Learn interesting facts about impaired driving in ICBC's infographic and get more info on icbc.com.

Quotes:

"We have seen significant reductions in alcohol-related fatalities on our roads, however, there are still some people who don't take this issue seriously," said Mike Morris, Minister of Public Safety and Solicitor General. "CounterAttack is a vital part of our provincial enforcement strategy and British Columbians can expect enforcement to continue until every driver hears the message loud and clear – impaired driving will not be tolerated in B.C. We will continue to work together to change attitudes to keep B.C. roads safe for everyone."

"Impaired driving is the third-leading cause of road deaths during the summer, after speeding and distracted driving," said Todd Stone, Minister of Transportation and Infrastructure. "So it's important to have a plan for a safe ride to and from your summer activities."

"Driving while impaired or riding with someone who is impaired is never worth the risk," said Chief Constable Neil Dubord, Chair of the B.C. Association of Chiefs of Police Traffic Safety Committee. "Not only do you risk killing yourself or someone else, but the trauma and financial costs of a crash or arrest are significant and can last a lifetime. Police across B.C. will be looking for impaired drivers at CounterAttack roadchecks this summer."

"Whether you're on a busy highway filled with summer road trip travellers or just driving your regular route across town to a game at your local ball diamond, it's important to stay focused and alert," said Lindsay Matthews, ICBC's director responsible for road safety. "And if your activities involve alcohol, make sure you have a designated driver or a plan to take transit or a taxi."

Editor's note: B-roll footage of CounterAttack roadcheck is available for download.

Regional statistics*:

  • In the Lower Mainland, an average of 21 people are killed in impaired-related crashes every year.
  • On Vancouver Island, an average of 11 people are killed in impaired-related crashes every year.
  • In the Southern Interior, an average of 25 people are killed in impaired-related crashes every year.
  • In North Central B.C., an average of 21 people are killed in impaired-related crashes every year.

Canada Day statistics**:

  • On Canada Day, one person is killed and 230 are injured in 750 crashes in B.C.
  • Last year, 180 people were injured in 460 crashes in the Lower Mainland on Canada Day.
  • Last year, 21 people were injured in 120 crashes on Vancouver Island on Canada Day.
  • Last year, 24 people were injured in 120 crashes in the Southern Interior on Canada Day.
  • Last year, 5 people were injured in 56 crashes in the North Central region on Canada Day.


Notes:

*Fatal victim counts are from police data (2010 to 2014). Impaired is defined to include alcohol, illicit drugs and medicines.

**Canada Day is calculated from 00:00 to midnight and includes incidents where the time was not reported. Injured victim and crash data from 2015 ICBC data and fatal victims from police data five-year average (2010 to 2014).

Media contact:
Sam Corea
604-982-2480