CounterAttack roadchecks ramping up in Kamloops

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CounterAttack roadchecks ramping up to target drivers in Kamloops this summer

July 12, 2013

CounterAttack roadchecks ramping up to target drivers in Kamloops this summer

Today at Pioneer Park boat launch, the B.C. government, local police and ICBC warned that police will be targeting impaired drivers in Kamloops this summer both day and night. Police will be on the lookout for those who drive impaired after their summer activities - whether it's boating on the lake, golfing or enjoying a local summer festival.

In the Southern Interior, an average of 16 people are killed in crashes involving impaired driving from June to September every year.*

"Having lived in Kamloops for 24 years, I know this is an exceptional community to raise a family in, and we all look forward to summertime with the hot weather and wide array of recreational activities," said Todd Stone, Minister of Transportation and Infrastructure. "If your summer activities involve drinking, make sure that you make a plan ahead of time. Arrange for a designated driver, take a cab or take the bus. We want everyone to have a safe and wonderful summer."

"Thanks to the commitment of key partners like the RCMP and ICBC, we are keeping drivers affected by drugs and alcohol off the roads, and families safe this summer," said Suzanne Anton, Attorney General and Minister of Justice. "Together, we've saved 143 lives since B.C.'s tough immediate roadside prohibition laws came into effect in 2010 and cut the drinking and driving death toll in B.C. by more than 50 per cent."

"We're committed to getting impaired drivers off our roads," said Cpl. Bernie Parent, Kamloops Integrated Road Safety Unit. "Our officers will be looking for impaired drivers this summer where and when you least expect it."

Police will be out in full force across the province looking for drivers impaired by drugs or alcohol at CounterAttack roadchecks this summer. Police will also be looking for drivers who are distracted behind the wheel to keep B.C. roads safe for everyone. Drivers can either use hands-free technology or pull over safely before talking or texting.

"We want everyone to stay safe this summer," said Jill Blacklock, ICBC road safety manager. "Whether you're boating, golfing or hosting a BBQ with friends, plan ahead for a safe ride home. Share the responsibility and take your turn as the designated driver to get your friends and family home safely."

ICBC supports CounterAttack through an education campaign and funding for enhanced police enforcement and promotes the use of designated drivers with businesses, sports facilities and community groups to help prevent impaired driving and make B.C.'s roads safer for everyone.

This year, the B.C. government is committing over $1 million to enhanced police enforcement including the summer CounterAttack campaign to help keep B.C.'s roads safe.

For more tips and information on the summer CounterAttack campaign, visit the campaign page on icbc.com.

*Fatal victims from police data (2007 to 2011). Impaired driving related data includes alcohol, illegal drugs and medicine.

Media contact:
Lindsay Olsen
604-982-4759