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ICBC announces student winners of road safety ad contest

February 27, 2012

cost before safety

The scores are in and the votes have been tallied. ICBC is pleased to announce the winners of its annual road safety contest for high school students, Your Ad Here.

ICBC asked B.C. students to get creative and design ads that would encourage their peers to make smart driving decisions. Car crashes remain the number one preventable killer of youth in B.C with an average of over 7,600 youth injured and 49 youth killed in crashes each year.*

"The Your Ad Here contest is one way we reach out to high school students to help them get engaged in road safety," said Fiona Temple, ICBC's director of road safety. "The contest encourages students to talk to their peers about making smart choices as both passengers and drivers."

More than 190 talented B.C. students in grades 8 to 12 entered the contest this year - 35 per cent more than last year.

Students from Vancouver, Burnaby and Summerland are the winners of Apple equipment prizes for the top entries. Langley Fundamental middle and secondary school had the highest percentage of student participation in B.C. and wins graphic design software.

"We were learning Photoshop at the time so I included their ad as one of their assignments for my class and the students really enjoyed this because it allowed them to be creative," said Marc Bourget, head of the applied skills and arts department at Langley Fundamental School. "The contest is a good way to make young people more aware of these issues."

"Thousands of people have lost their lives every year because of drunk driving," said winner Ruth Baido, Eric Hamber Secondary student in Vancouver. "My ad will hopefully make people aware of the .05 blood alcohol limit."

ICBC will also be featuring the winner's artwork in approximately 160,000 high school agendas in September and in posters and ads for the next contest.

The winning ads can be viewed on Flickr. ICBC will be presenting the winners with their prizes in the coming weeks in their communities.

In addition to the Your Ad Here contest, ICBC educates youth on important road safety issues through the road safety speaker program, K-10 school curriculum and B.C.'s graduated licensing program.

*Five year average based on 2006 to 2010 data in B.C. Police reported statistics. Youth is defined as ages 16 to 21.

The following news releases were issued in these winners' communities:

Media contact
Kate Pasieka