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ICBC road safety speakers reach out to Vancouver Island students ahead of grad party season

April 10, 2013

On average, 220 youth are injured and one is killed in crashes during April, May and June every year on Vancouver Island.*

Starting next week, ICBC road safety speakers Mike Buckingham and Kevin Brooks will be visiting Vancouver Island schools to connect with high school students as they head into the grad and prom party season.

"It's important that we do what we can to help B.C. youth understand the devastating impact one wrong decision could have on their lives and their families," said Mary Polak, Minister of Transportation and Infrastructure. "The reality is that car crashes are the number one preventable cause of death for youth in B.C. ICBC's road safety speakers help strengthen young people's decision-making skills and teach them to think twice before taking risks behind the wheel."

"The message that road safety speakers bring home to young people is, 'This really can happen to you if you choose to drink and drive or ride with an impaired driver,'" said Shirley Bond, Minister of Justice and Attorney General. "As a government, we can reiterate the consequences that impaired drivers face - including those under the Graduated Licensing Program, the Immediate Roadside Prohibition program and the Criminal Code. But a very personal, life-or-death message can take us even further with young people, and help us to build a generation that simply says no to drinking and driving."

For the past 16 years, ICBC road safety speakers have been sharing their stories with more than 50,000 B.C. high school students every year.

"Our road safety speaker program is one way that we reach out to students to motivate them to make smart, safe driving choices," said John Dickinson, ICBC's director of road safety. "Our road safety speakers connect with students through their personal, heartbreaking stories and help them realize the tragic and life-changing consequences of taking risks while driving."

"Our students have always greatly appreciated the ICBC road safety presenters over the past years," John Slofstra, Assistant Principal of Pacific Christian School in Victoria. "I believe they have made a lasting impression on our students' lives and, I trust that they have made a difference in the way our students make choices before they get behind the wheel of their car or anytime thereafter!"

You can find video clips of each speaker and more details on their presentations on icbc.com.

ICBC also invests in various road safety programs for students including the Your Ad Here contest, K-10 school curriculum and B.C.'s graduated licensing program.

Editor's note: Media is invited to attend the following upcoming speaking events on Vancouver Island. Please contact ICBC (see contact below) to confirm the date and time 24 hours prior.

  • April 16 - Pacific Christian School, Victoria - Michael Buckingham at 8:45 a.m.
  • April 17 - Spectrum Community School, Victoria - Kevin Brooks at 10:10 a.m.
  • April 17 - St Andrews Secondary, Victoria - Michael Buckingham at 12:30 p.m.
  • April 17 - Frances Kelsey Secondary, Mill Bay - Kevin Brooks at 1:05 p.m.
  • April 18 - Gulf Island Secondary, Saltspring Island - Michael Buckingham at 8:55 a.m.
  • April 18 - Edward Milne Secondary, Sooke - Kevin Brooks at 9:50 a.m.
  • April 18 - Parkland Secondary, Sidney - Kevin Brooks at 12:10 p.m.
  • April 19 - Lambrick Park Secondary, Victoria - Kevin Brooks at 9:30 a.m.
  • April 20 - Brentwood College, Mill Bay - Kevin Brooks at 9:15 a.m.
  • April 22 - Gold River Secondary - Kevin Brooks at 8:40 a.m.
  • April 22 - Carihi Secondary, Campbell River - Kevin Brooks at 1:35 p.m.
  • April 23 - North Island Secondary, Port McNeill - Kevin Brooks at 9:00 a.m.
  • April 23 - Port Hardy Secondary - Kevin Brooks at 12:10 p.m.
  • April 24 - Wellington Secondary, Nanaimo - Kevin Brooks at 1:00 p.m.
  • April 25 - GP Vanier Secondary, Courtenay - Kevin Brooks at 9:05 a.m.
  • April 25 - Mark R Isfeld Senior Secondary, Courtenay - Kevin Brooks at 1:00 p.m.
  • April 26 - John Barsby Community School, Nanaimo - Kevin Brooks at 9:30 a.m.
  • April 29 - Shawnigan Lake School - Kevin Brooks at 7:00 p.m.
  • April 29 - Cedar Community School, Nanaimo - Kevin Brooks at 10:10 a.m.
  • April 29 - Cowichan Secondary, Duncan - Kevin Brooks at 1:00 p.m.
  • April 30 - Ladysmith Secondary - Kevin Brooks at 8:33 a.m.
  • April 30 - Lake Cowichan Secondary - Kevin Brooks at 11:55 a.m.
  • May 1 - Ballenas Secondary, Parksville - Kevin Brooks at 8:30 a.m.
  • May 1 - Kwalikum Secondary, Qualicum Beach - Kevin Brooks at 12:30 p.m.
  • May 2 - Ucluelet Secondary - Kevin Brooks at 8:35 a.m.

*Statistics are based on 2007 to 2011 ICBC and police data. Youth are defined as age 16 to 21.

Additional statistics:

  • On average, eight youth are killed and 980 injured in crashes every year on Vancouver Island.*
  • On average, 44 youth are killed and 7,300 are injured in crashes every year in B.C.*
  • Twenty-five per cent of speeding drivers and 19 per cent of impaired drivers in B.C. involved in crashes, resulting injuries or fatalities, were between the ages of 16 and 21.*

Media contact:
Tamara McLean
250-414-7883