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ICBC speaker delivers powerful message to Southern Interior students ahead of grad season

March 12, 2012

With the graduation and prom party season around the corner, ICBC's road safety speaker Greg Drew is touring the Southern Interior this month to share his personal, heart-wrenching story with local high school students to remind them of the importance of making smart driving decisions.

On average, 250 youth are injured and three are killed during April, May and June in the southern interior every year.* Car crashes remain the number one preventable cause of death for youth in B.C. because young drivers tend to be inexperienced, over-confident and take more risks behind the wheel.

"Our speaker program is one way that we're reaching out to students because we care about their safety and we want to help them make smart choices when it comes to driving or getting in a car with their friends," said Fiona Temple, ICBC's director of road safety. "Our road safety speakers tell students about their first-hand experience of horrible crashes that have had profound effects on their lives."

Greg Drew draws on a 32-year career in fire services and captivates audiences with his powerful presentation - having lived through every parent's worst nightmare - the loss of his son in a single-vehicle crash.

"Young people seem to have this Superman syndrome," said Greg. "They believe, 'it's not going to happen to me and my actions aren't affecting anybody', when actually what they do can hurt a lot of people."

For more than 15 years, ICBC road safety speakers have been sharing their stories with B.C. high school students. Teachers can select a speaker for their students by watching the speakers' video clips on icbc.com and using the resource guide.

"The ICBC road safety speaker program presents first rate speakers who connect with students in a no-holds barred style," said Kent Brewer, Twin Rivers Education Centre principal in Kamloops. "There is no second-hand information here, as these stories are told directly by the people who continue to live with the consequences. The emotion is raw, the visuals are riveting and the impact is powerful. I would highly recommend ICBC road safety speakers to other students in B.C."

In addition to the road safety speaker program, ICBC invests in various road safety programs including the Your Ad Here contest, K-10 school curriculum and B.C.'s graduated licensing program.

Editor's note: Media can attend the following upcoming speaking events with Greg Drew in the southern interior. Please contact ICBC to confirm the date and time 24 hours prior.

  • March 12 - Selkirk Secondary, Kimberley 12:55 p.m.
  • March 13 - Nakusp Secondary 1:45 p.m.
  • March 14 - Vernon Secondary 8:40 a.m.
  • March 14 - Princess Margaret Secondary, Penticton 1:50 p.m.
  • March 15 - Osoyoos Secondary 9:00 a.m.
  • March 15 - Similkameen Secondary, Keremeos 1:30 p.m.
  • March 16 - Logan Lake Secondary 8:35 a.m.
  • March 16 - Merritt Secondary, 11:14 a.m.
  • March 16 - Princeton Secondary 2:00 p.m.
  • March 26 - Eagle River Secondary, Sicamous 9:20 a.m.
  • March 27 - Chase Secondary 9:00 a.m.
  • March 27 - Norkam Secondary, Kamloops 1:30 p.m.
  • March 28 - Clearwater Secondary 11:30 a.m.
  • March 28 - Barriere Secondary 2:00 p.m.
  • March 29 - Twin Rivers, Kamloops 9:10 a.m.
  • March 29 - Kamloops Christian School 1:00 p.m.
  • March 30 - Ashcroft Secondary 9:15 a.m.
  • March 30 - David Stoddart Secondary 2:00 p.m.

*Statistics are based on 2006 to 2010 ICBC and police data. Youth are defined as age 16 to 21.

Media contact:
Michelle Hargrave
250-979-4642