ICBC takes to social media with public consultation and engagement Twitter chat
June 5, 2012
ICBC is taking an innovative approach to gather feedback from its customers and stakeholders about potential changes to the way it sets coverage for Basic insurance. The Twitter chat, which will take place on Wednesday, June 6, from 11:30 am to 2 pm, is another option for the public to provide input during ICBC's public consultation and engagement.
The Twitter chat will be hosted by ICBC's Twitter account, @icbc, and will have one of its insurance gurus, David Clancy, a director in its insurance division, on hand to answer questions from the public. Questions from Twitter can be sent to the ICBC account, @icbc, by including the hashtag #askicbc from 11:30 am to 2 pm.
During the Twitter chat, ICBC will give an overview of each of the options it's proposing and then ask for feedback and questions on each topic.
This is ICBC's first Twitter chat, and is also the first to be hosted by a British Columbian Crown corporation. ICBC has more than 4,500 followers on its Twitter account, making it one of the most followed Crown corporations in B.C.
"We want to make things more hassle-free and transparent for our customers, and that includes more choice in how they deal with ICBC. With more than half of Canadians using social media, extending our public engagement and consultation to Twitter seemed to be a natural fit," said Steve Crombie, vice president of corporate communications and stakeholder engagement at ICBC. "This will be a great way for us to have a conversation with our customers and stakeholders no matter where they live in the province."
ICBC is in the middle of a six-week public engagement and consultation on various options that move towards a pricing system that focuses more on the driver and their driving record, rather than the current vehicle-based rating system which focuses on the claims history of the vehicle. After changes are made, about two-thirds of drivers could pay less than they do today and about one-third of drivers could pay more.