
ICBC has launched a new campaign to help drivers save money, protect the environment and be smarter on the road.
“Driving smart is about changing how we drive to save money on gas and reduce our vehicle carbon emissions,” said Jeff Schulz, vice president of Strategic Marketing. “These smart driving habits have an added benefit of being safer driving habits. We’re asking motorists to examine the impact of their driving habits and learn how to avoid being ‘dirty drivers’.”
ICBC encourages motorists to visit a new website, drivesmartsavegreen.com, which offers interactive information and resources for saving money and reducing greenhouse gas emissions. This campaign has a humorous approach that features fictional characters, confessing their dirty driving habits. Drivers can view these “dirty driver” video confessions on the site’s interactive bulletin board.
“Driving smart means making the right driving decisions,” said Nicolas Jimenez, director of Road Safety. “Planning your route, allowing enough time, reducing your speed, and not accelerating and then braking hard are examples of green driving that also help improve safety.”
The website offers a fuel costs and emissions calculator to assist drivers in understanding the financial and environmental impact of their driving habits. The site also has links to additional resources on how to save money on gas, reduce carbon emissions and drive safely.
An e-mail-a-friend function allows visitors to share their favourite video clips or challenge someone to take a smart driving quiz.
Visitors can sign up for e-mail updates that include new tips, videos, quizzes and contests.
Media Contact:
Adam Grossman (604) 982-1332

ICBC has launched a free online service to allow customers to look up a vehicle’s status, helping them to make informed buying decisions when purchasing used vehicles. All vehicles in North America are assigned a status to describe the general state of the vehicle and whether it qualifies to be on the road.
The vehicle status search launched today on icbc.com and works by entering the vehicle model year and vehicle identification number (VIN) – a series of letters and numbers assigned by the vehicle manufacturer. In most cases, a VIN is 17 characters long and can be found on a vehicle’s dashboard identification plate, on the doorpost and on the engine firewall.
After entering the VIN and vehicle model year online, customers are provided with the current status of the vehicle, which will be one of the following four designations:
The status search provides the current status listed in the B.C. vehicle registry. Changes to a vehicle’s status are reported by insurance companies, tow operators, and automobile recyclers to the Registrar of Motor Vehicle, which in BC is ICBC . ICBC provides vehicle licensing and vehicle registration services, including maintaining the vehicle registry, on behalf of the provincial government.
A vehicle’s status is only one part of its overall history and may change overtime. The status of a vehicle does not fully describe its mechanical condition or damage history . Additional tips for customers buying a used car are available on icbc.com. Customers can also get detailed information on a vehicle’s registration, crash and lien history through the existing Vehicle Claims History report and CarProof Verified BC report. For more information about these reports, which are available online for a fee, please visit icbc.com.
“We encourage anyone thinking of buying a used vehicle to use the tools ICBC makes available to help them – a little research can go a long way,” said Mark Francis, manager of Provincial Vehicle Registration and Licensing. “There are a number of precautions people can take to protect themselves in making an informed buying decision, giving them the trust and confidence that their purchase is a good one.”
The online vehicle status search was one of the commitments made by ICBC following the investigation into its Burnaby-based research and training facility.
Media Contact:
Adam Grossman (604) 982-1332
