March 11, 2011
The contest invited 19- to 25-year olds to make short films about speeding, impaired driving or distracted driving that would appeal to their peers and make them rethink their risky driving habits.
More than 110 talented young adults entered the contest and submitted 124 films, totalling almost 110,000 views on the contest YouTube channel. Some of the films use humour and music, while others are more serious and hard-hitting, but they all have one goal in mind – to help raise awareness about the power of choice and making smart driving decisions.
“This contest and the films show there are many inspiring young adults in our province who have the ability to help influence their friends’ driving habits,” said Rich Coleman, Solicitor General. “We congratulate all entrants for their creativity and leadership in communicating that road safety must be a priority at every age.”
“We’re amazed by how many talented filmmakers got behind the lens to help promote road safety, reach their peers in a meaningful way, and potentially help save lives,” said Jon Schubert, ICBC’s president and CEO. “Because of the incredible quality of the films, we’ll be featuring the winning entries in our youth-oriented road safety programs this year.”
Films were short-listed by an ICBC peer panel and road safety experts, then judged by an expert panel, which included Terri Tatchell, Academy Award nominated co-screenwriter for the film, District 9.
“The films are extremely impressive with such great ideas and production quality – very impactful in so many different ways,” said Tatchell. “Congratulations to ICBC and the filmmakers.”
Three filmmakers in each category won the top prize packages worth $7,800 in filmmaking equipment and software:
“The experience encouraged me to research the subject matter and think about the issues a lot more than I might have normally,” said filmmaker David McDonald. “I’m more motivated to drive responsibly and encourage others to as well.”
The most-liked film, with almost 1,000 votes on YouTube, “Look Right, Look Left, Look Right ” by Saad Khan won a People’s Choice Award, in recognition of his success with online promotion and social media networking.
ICBC invests in road safety education to help youth adopt smart driving behaviours and recognize the power of choice. To learn how to drive smart, visit icbc.com/drivesmart.