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The province, ICBC and police launch campaign to remind drivers to adjust their speed on wet roads

October 18, 2011

The province, ICBC and police launch campaign to remind drivers to adjust their speed on wet roads

Today at an event in Pitt Meadows, ICBC and police launched an awareness campaign to remind drivers to be prepared and adjust their speed when driving on wet roads this fall and winter.

At the Justice Institute's driver training facility, media and guests were invited to experience first-hand how various driving speeds impact a driver's ability to react to an emergency situation on wet roads. The results were clear – the faster you go, the harder it will be to deal with the unexpected, such as changing lanes to avoid a crash. With icy and snowy roads, it becomes even more challenging.

In October, there are 64 crashes involving injuries or death in the Lower Mainland due to people driving too fast for the conditions and that number nearly doubles in December as the driving conditions worsen.*

"We can all help save lives and prevent injuries by slowing down when the weather in B.C. makes driving more challenging," said Shirley Bond, Minister of Public Safety and Solicitor General. "Whether it's your daily commute or holiday travel, the reality is you need to be prepared for a variety of weather and road conditions in B.C."

"Many drivers don't realize that when they drive too fast for the road conditions their risk of crashing increases significantly," said Fiona Temple, ICBC's road safety director. "The reality is that the posted speed limit is only for ideal or dry road conditions. You can help make our roads safer by slowing down – you'll see more of the road and be better equipped to respond to the unexpected."

"There is nothing an officer dreads more than contacting a family to tell them about the death of a loved one as a result of a crash," said Superintendent Mike Diack, RCMP E-Division Traffic Services and Vice-Chair of the Traffic Safety Committee, B.C. Association of Chiefs of Police. "You can count on police throughout B.C. stepping up enforcement over the next few weeks to remind drivers to slow down."

Here are more tips from ICBC for fall and winter driving:

ICBC invests in road safety awareness campaigns and police enforcement activities to promote smart driving behaviour and help save lives. Visit icbc.com for more tips.

*Statistics are police reported incidents over the last five years (2006 to 2010).

Media contact
Lindsay Olsen
604-982-4759

Media Contacts

Lindsay Olsen
604-982-4759