Operation Red Nose
Named in honour of Rudolph, the most famous reindeer of all, Operation Red Nose provides rides to drivers and their passengers who have been drinking or are too tired to drive home during the holiday season.
How it works
On Friday and Saturday nights during the holiday season, if you've been drinking or are too tired to drive home, call 1-877-604-NOSE and a team of three Operation Red Nose volunteers will help you get home safely.
One volunteer will drive your vehicle, a second volunteer will navigate, and a third volunteer will follow in an escort vehicle to pick up the two volunteers once they drop you off.
Donations to Operation Red Nose are gratefully accepted and help fund local youth sports and other not-for-profit organizations.
Communities with Operation Red Nose
Operation Red Nose is available in over 100 communities throughout seven provinces in Canada. Since the program came to B.C., it's grown from two host groups to 12, serving 19 communities and providing over 88,600 safe rides home.
In 2016, between November 25 and December 17 (Fridays and Saturdays) and on New Year's Eve, the service was available in the following B.C. communities:
- New Westminster
- North Shore (North Vancouver & West Vancouver)
- Prince George
- Tri-Cities (Coquitlam, Port Coquitlam, Port Moody, Belcarra and Anmore)
- Williams Lake
How you can help
The success of Operation Red Nose depends on its volunteers. It's a great way to give back to your community while helping to keep our roads safe over the holidays. For more information on how to volunteer as an individual or part of a team in 2016, visit the
National Operation Red Nose site.
In 2016, 3,747 dedicated volunteers across 12 B.C. communities gave 5,448 rides to get people and their vehicles home safely while raising $150,674 for their local charities.
Supporting Operation Red Nose
ICBC has been a proud partner of Operation Red Nose since it began in B.C. in 1996. We support programs like Operation Red Nose because it's an effective non-profit, community-based program that helps drivers get home safely during the holidays. We support the program by:
- providing auto insurance to protect volunteers and their passengers
- producing promotional materials
- encouraging employees to volunteer in their communities.