Keep your mind on the road.
Talking, texting or tweeting—we can now communicate with friends and family at any moment, even on the road. But this ability to connect can easily distract us from the task at hand, with sometimes serious consequences.
A 2012 Ipsos Reid survey conducted on behalf of ICBC showed that B.C. drivers consider texting while driving to be just as risky as drinking and driving. They're right.
Distracted driving is the third leading cause of fatal car crashes in B.C., with an average of 91 deaths per year due to distractions such as using a personal electronic device behind the wheel.
Driving is a complex task that requires your full attention. When you’re distracted behind the wheel your reaction time is significantly reduced. Distracted driving is a common cause of rear-end crashes and injuries—there is no safe following distance when your mind is not on the road.
The 180 Video contest encourages young people to get involved in preventing crashes in B.C.—to learn about the issues, harness their creativity and reach their peers to make a difference.
From 2010-2012, we received more than 170 videos from 19 to 25 year-olds in B.C., all aimed at changing their friends' attitudes about dangerous driving behaviours.
Best 60 Seconds, 2nd place: Loop, by Dave Wallace, Victoria.