Designated drivers are local heroes

A designated driver is the person who chooses not to drink so that they can drive others home safely.

Our focus group testing has revealed that the least drunk person often becomes the designated driver, by default. In response, we’re raising the profile of designated drivers to remind people: A designated driver is the person who decides not to drink so that they can drive others home safely. The only time to decide how to get home safely is before you start drinking. Otherwise, it’s too late.

ICBC is reminding everyone, before the first round, to make a smart choice and designate a driver.

You can promote safe driving habits and help influence others by encouraging people to make smart choices. Before you head out to celebrate or relax with friends, plan your ride home and keep our roads safe.