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About our trade-marks

Our trade-marks are valuable to us. They preserve and support our brand. To our customers, they're a visible assurance of the quality and reliability they can expect from ICBC. We want our customers to be able to trust the products and services they receive under our brand and through our partners.

Incorrect or unauthorized use of our trade-marks erodes the value of our brand, our reputation, and our customers' trust in us. That's why we work so hard to make sure they are used appropriately, correctly, and with our permission.

ICBC trade-marks

A trade-mark is a symbol, design, word (word mark), or phrase used by a seller or service provider to distinguish its products or services from those of another. Word marks should be used only as adjectives (e.g. ICBC locations, c.a.r. shop repair centre, Autoplan brokers).

These are some of our trade-marks:

Description Trade-mark
ICBC word mark ICBC
ICBC logo ICBC logo
ICBC tagline ICBC tagline
ICBC Autoplan word mark ICBC Autoplan
ICBC Autoplan logo ICBC Autoplan
c.a.r. shop word mark c.a.r. shop
c.a.r. shop logo c.a.r. shop
c.a.r. shop VALET word mark c.a.r. shop VALET
c.a.r. shop VALET logo c.a.r. shop Valet
Glass Express word mark Glass Express
Glass Express logo Glass Express
RoadSide Plus word mark RoadSide Plus
RoadStar word mark RoadStar

what you should know

protecting our trade-marks

We consider each situation on a case-by-case basis with the objective to protect our brand and the public.

The following are incorrect or unauthorized uses which are of high concern to us because they present situations that are misleading to the public.

We want to protect our customers from being misled into buying goods or services that they believe are approved, authorized, or endorsed by ICBC when they are not.

Inquiries? Please contact Chris Lloyd, Marketing and Communications Coordinator, Communications & Marketing, at chris.lloyd@icbc.com.