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​ICBC steps up funding to teach northern B.C. youth about the dangers of risky driving behaviour

March 9, 2017


On average, 390 youth are injured and six are killed in crashes every year in northern B.C.* That's why ICBC is providing $25,000 in funding to the Prevent Alcohol and Risk-Related Trauma in Youth (P.A.R.T.Y.) program to allow more than 7,000 youth aged 15 and older to attend one of the 140 sessions across B.C.

This winter and throughout spring, youth in northern B.C. will experience the full journey of a patient seriously injured in a car crash starting at the crash site all the way to rehabilitation. Students will hear about the real-life trauma that results from those who witness it firsthand – physicians, nurses, paramedics, police, firefighters and brain injury survivors.

"This valuable program provides young people with an authentic and hard-hitting look at the impact of taking risks while they're behind the wheel," said Mike Morris, Minister of Public Safety and Solicitor General. "Drinking and driving, for instance, can result in an Immediate Roadside Prohibition, but more importantly it can have a lasting impact on your life and the lives of your loved ones. Hearing directly from health care professionals, community volunteers and trauma survivors will help teenagers see why it's important to take responsibility for their personal safety when driving. Remember: don't drink and drive and leave your phone alone."

"It's about making smart, informed choices and this program arms young people with the knowledge and skills they need to stay safe on our roads," said Todd Stone, Minister of Transportation and Infrastructure. "Teens are educated that traumatic injuries can be avoided. They learn the potentially dire consequences of not wearing a seatbelt, driving under the influence, speeding, and distracted driving. This 'reality education' has a strong impact because it's real life stories and it makes teenagers recognize the gravity of their choices."

"We're proud to support the P.A.R.T.Y. program," said Mark Blucher, ICBC's president and CEO. "This funding means many young people will experience this important program. It's a key part of our commitment to being actively involved in keeping youth safe across B.C."

Editor's note: Media are invited to attend current sessions underway in Prince George and upcoming sessions in Smithers from May 1 to 5, 2017.

For Prince George sessions, please contact Lynn Primus, facilitator, Prince George P.A.R.T.Y. Program at 778-349-1028 directly to confirm the date. For Smithers sessions, contact Inder Grewal, Smithers P.A.R.T.Y. prevention program counsellor at 250-847-2231 to confirm.

*Youth are defined as aged 16 to 21. Injury data based on 2011 to 2015 ICBC data. Fatal data based on 2011 to 2015 police data.

Media contact

Lindsay Olsen