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Impaired driving campaign materials

Key messages

  • There's no excuse to drink and drive. If you plan to drink, leave your car at home.
  • If your holiday festivities involve alcohol, plan ahead for a safe ride home: arrange a designated driver, call a taxi, take transit, or use Operation Red Nose where available.
  • Police will be looking for impaired drivers at CounterAttack roadchecks throughout the holiday season.

Social media

Please follow us on Twitter and like us on Facebook. Join the conversation by retweeting, reposting, replying and using our hashtag #KnowYourPartBC and #SafeRideHomeBC!

Twitter

Impaired driving accounts for 24% of crash fatalities in B.C. If your plans involve alcohol, plan ahead for a #SafeRideHomeBC - be it by designated driver, a taxi, or transit http://ow.ly/QGFk30mMcOl

Facebook

Whether it's a candy cane cocktail or a boozy eggnog, if you plan to enjoy some holiday cocktails leave your car at home and plan ahead for a #SafeRideHomeBC: arrange a designated driver, call a taxi, or take transit http://ow.ly/QGFk30mMcOl

Key links on icbc.com

Campaign page:

https://www.icbc.com/road-safety/crashes-happen/impaired-driving/Pages/Default.aspx

News Release:

https://www.icbc.com/about-icbc/newsroom/Pages/2018-Nov27.aspx