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Distracted driving campaign materials

Key messages

  • More than one in four fatal crashes on B.C. roads involves driver distraction.
  • You're five times more likely to crash if you're using a hand-held phone while driving.
  • While cellphone usage rightly gets a lot of the attention, distracted driving includes any activity that impacts your ability to focus on the road while in control of a vehicle.
  • ICBC is inviting eligible drivers to participate in our telematics pilot project starting June 2019. We're hoping to determine whether using this technology can improve road safety and driving behaviour for inexperienced drivers in B.C.
  • Police across the province are cracking down on distracted drivers this month.

Social media

Check out our new Instagram page!

Please follow us on Twitter and like us on Facebook. Join the conversation by retweeting, reposting, replying and using our hashtag #EyesFwdBC!

Facebook

Think texting and driving is no big deal? You're 5x more likely to crash when using a hand-held phone while driving. Take a break from your phone and keep your #EyesFwdBC http://ow.ly/qDuK30nShlD

Twitter

More than 1 in 4 fatal crashes on B.C. roads involve driver distraction. If your #FOMO is strong, resist the temptation by keeping your phone out of sight and your #EyesFwdBC while behind the wheel. http://ow.ly/qDuK30nShlD

Key links on icbc.com

Campaign page:

https://www.icbc.com/road-safety/crashes-happen/Distracted-driving/Pages/default.aspx

News Release:

https://www.icbc.com/about-icbc/newsroom/Pages/2019-Feb27.aspx