ICBC and police warn that pedestrian fatalities more than double in fall and winter
October 04, 2022
Today, ICBC and police are launching a campaign to help protect pedestrians as weather conditions worsen and the risk of pedestrian crashes increases.
Between October and January, pedestrian fatalities increase by an average of 54% in B.C.*
That's why ICBC and police are urging drivers and pedestrians to do their part to help prevent crashes.
Pedestrians are among the most vulnerable road users in a crash. Distracted driving and failing to yield the right-of-way are the top contributing factors for drivers in crashes with pedestrians, with 80% of crashes involving pedestrians happening at intersections.
Drivers should be ready to yield to pedestrians near crosswalks, transit stops and before turning at intersections.
Pedestrians can help stay safe by making eye contact with drivers, using designated crosswalks and watching for vehicles turning at intersections.
Both drivers and pedestrians should always avoid distractions and take extra time to scan their surroundings.
ICBC and community policing volunteers will be handing out reflectors and providing safety tips in high pedestrian traffic areas across the province to help pedestrians stay visible.
This year's campaign features online advertising that reminds drivers: you see pedestrians when you really look for them.
Lindsay Matthews, ICBC's Vice-President Customer Experience & Public Affairs
“As weather conditions begin to shift and daylight hours decrease, drivers and pedestrians should use extra caution on the road. Crashes involving pedestrians are highest between 3 p.m. and 6 p.m. every day when many of us are commuting home. Whether you're a pedestrian or a driver, always remember to scan your surroundings and avoid distractions. It's important we all do our part to keep our roads safe."
In the Lower Mainland, on average, 1,500 pedestrians are injured in 2,000 crashes every year.
On Vancouver Island, on average, 250 pedestrians are injured in 350 crashes every year.
In the Southern Interior, on average, 150 pedestrians are injured in 230 crashes every year.
In the North Central region, on average, 53 pedestrians are injured in 79 crashes every year.
*An average of 28 pedestrians are killed and 954 injured in crashes between October and January, compared to 11 pedestrians who are killed and 501 injured between May and August.
**ICBC data based on five-year average from 2016 to 2020. Fatals data and top contributing factors based on police data five-year average from 2016 to 2020. Crash data from 2020 may be impacted by the COVID-19 pandemic.